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facade (n.)1650s, "front of a building," from French façade (16c.), from Italian facciata "the front of a building," from faccia "face," from Vulgar Latin *facia (see face (n.)). Figurative use by 1845.
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affront (v.)early 14c., "offend by open disrespect," a figurative use, from Old French afronter "to face, confront; to slap in the face" (13c., Modern French affronter), from Late Latin affrontare "to strike against," from Latin ad frontem "to the face," from ad "to" (see ad-) + frons (genitive frontis) "forehead, front" (see front (n.)). Related: Affronted; affronting.
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Related entries & more "face, countenance, facial expression," 1680s, a jocular abbreviation of physiognomy.