mid-15c., "turned away in mind or feeling, disliking, unwilling," from Old French avers "hostile, antagonistic" and directly from Latin aversus "turned away, turned back," past participle of avertere "to turn away," from ab "off, away from" (see ab-) + vertere "to turn" (see versus). Originally and usually in English in the mental sense, while averted is used in a physical sense.
Averse applies to feeling, adverse to action: as, I was very averse to his going: an adverse vote: adverse fortune. [Century Dictionary, 1906]
early 15c., advertisen, "to take notice of" (a sense now obsolete), from Old French advertiss-, present-participle stem of advertir (earlier avertir) "make aware, call attention, remark; turn, turn to" (12c.), from Latin advertere "to direct one's attention to; give heed," literally "to turn toward," from ad "to, toward" (see ad-) + vertere "to turn" (see versus).
The transitive sense of "give notice to others, inform, warn; make clear or manifest" (mid-15c.) is by influence of advertisement; the specific commercial meaning "call attention to goods for sale, rewards, etc." emerged by late 18c. Compare advert (v.) "turn (someone's) attention to." Related: Advertised; advertising.
geometric figure, "oblique-angled equilateral parallelogram," 1570s, from French rhombe, from Latin rhombus "a magician's circle," also a kind of fish, which in Late Latin took on also the geometric sense. This is from Greek rhombos "circular movement, spinning motion; spinning-top; magic wheel used by sorcerers; tambourine;" also "a geometrical rhomb," also the name of a flatfish.
Watkins has this from rhembesthai "to spin, whirl," from PIE *wrembh-, from *werbh- "to turn, twist, bend" (source also of Old English weorpan "to throw away"), from root *wer- (2) "to turn, bend" (see versus). But Beekes connects rhombos to rhembomai "to go about, wander, roam about, act random," despite this being attested "much later," a word of no clear etymology.
In general use in reference to any lozenge-shaped object. Related: Rhombic.
Proto-Indo-European root forming words meaning "to turn, bend."
It forms all or part of: adverse; anniversary; avert; awry; controversy; converge; converse (adj.) "exact opposite;" convert; diverge; divert; evert; extroversion; extrovert; gaiter; introrse; introvert; invert; inward; malversation; obverse; peevish; pervert; prose; raphe; reverberate; revert; rhabdomancy; rhapsody; rhombus; ribald; sinistrorse; stalwart; subvert; tergiversate; transverse; universe; verbena; verge (v.1) "tend, incline;" vermeil; vermicelli; vermicular; vermiform; vermin; versatile; verse (n.) "poetry;" version; verst; versus; vertebra; vertex; vertigo; vervain; vortex; -ward; warp; weird; worm; worry; worth (adj.) "significant, valuable, of value;" worth (v.) "to come to be;" wrangle; wrap; wrath; wreath; wrench; wrest; wrestle; wriggle; wring; wrinkle; wrist; writhe; wrong; wroth; wry.
It is the hypothetical source of/evidence for its existence is provided by: Sanskrit vartate "turns round, rolls;" Avestan varet- "to turn;" Hittite hurki- "wheel;" Greek rhatane "stirrer, ladle;" Latin vertere (frequentative versare) "to turn, turn back, be turned; convert, transform, translate; be changed," versus "turned toward or against;" Old Church Slavonic vrŭteti "to turn, roll," Russian vreteno "spindle, distaff;" Lithuanian verčiu, versti "to turn;" German werden, Old English weorðan "to become;" Old English -weard "toward," originally "turned toward," weorthan "to befall," wyrd "fate, destiny," literally "what befalls one;" Welsh gwerthyd "spindle, distaff;" Old Irish frith "against."