Etymology
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meme (n.)

“一种在文化中人与人之间传播的思想, 行为或风格”, 1976年, 由进化生物学家理查德-道金斯在《自私的基因》中提出, 由他从希腊语源头创造, 如 mimeisthai “模仿” (见 mime (n.) ), 意在呼应 gene.

We need a name for the new replicator, a noun that conveys the idea of a unit of cultural transmission, or a unit of imitation. 'Mimeme' comes from a suitable Greek root, but I want a monosyllable that sounds a bit like 'gene'. I hope my classicist friends will forgive me if I abbreviate mimeme to meme. If it is any consolation, it could alternatively be thought of as being related to 'memory', or to the French word même. It should be pronounced to rhyme with 'cream'. [Richard Dawkins, “The Selfish Gene,” 1976]

数字时代意义上的“被认为是诙谐或精辟的视频或文字的图像或片段, 被网民广泛而迅速地传播”, 到1997年.

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Definitions of meme

meme (n.)
a cultural unit (an idea or value or pattern of behavior) that is passed from one person to another by non-genetic means (as by imitation);
memes are the cultural counterpart of genes
From wordnet.princeton.edu