c. 1300, bleik, "pale, pallid," from Old Norse bleikr "pale, whitish, blond," from Proto-Germanic *blaika- "shining, white" (source also of Old Saxon blek "pale, shining," Dutch bleek, Old High German bleih, German bleich), from PIE root *bhel- (1) "to shine, flash, burn," also "shining white."
The original English sense is obsolete; the meaning "bare, windswept" is from 1530s; figurative sense of "cheerless" is from c. 1719. The same Germanic root produced Middle English blake "pale" (Old English blac), but this fell from use, probably from confusion with blæc "black" (the surname Blake can mean either "one of pale complexion" or "one of dark complexion"). Bleak has survived, not in the "pale" sense, but meaning only "bare, barren." Related: Bleakly; bleakness.
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