virtu (n.) Look up virtu at Dictionary.com
"excellence in an object of art, passion for works of art," 1722, from Italian virtu "excellence," from Latin virtutem (nominative virtus) "virtue" (see virtue). The same word as virtue, borrowed during a period when everything Italian was in vogue. Sometimes spelled vertu, after French, but this is unjustified, as this sense of the word is not in French.