suasion Look up suasion at Dictionary.com
late 14c., probably via O.Fr. suasion (14c.), from L. suasionem (nom. suasio) "an advising, a counseling," from suasus, pp. of suadere "to urge, persuade" (related to suavis "sweet;" see sweet). Survives chiefly in phrase moral suasion (1640s).