- promote
- late 14c., "to advance (someone) to a higher grade or office," from L. promotus, pp. of promovere "move forward, advance," from pro- "forward" + movere "to move" (see move). General sense of "to further the growth or progress of (anything)" is from 1510s. Promoter "one who promotes" is from mid-15c.; financial sense of "one who leads in forming a company" is from 1876; sense of "one who organizes sporting or entertainment events" is attested from 1936.