late 13c., "celebrity, renown," from O.Fr. fame, from L. fama "talk, rumor, report, reputation," from PIE base *bha- "to speak, tell, say" (cf. Skt. bhanati "speaks;" L. fari "to say;" Arm. ban, bay "word, term;" O.C.S. bajati "to talk, tell;" O.E. boian "to boast," ben "prayer, request;" Gk. pheme "talk," phone "voice, sound," phanai "to speak;" O.Ir. bann "law"). The goddess Fama was the personification of rumor in Roman mythology. The Latin derivative fabulare was the colloquial word for "speak, talk" since the time of Plautus, whence Spanish hablar.