connotation Look up connotation at Dictionary.com
1530s, from M.L. connotationem, from connotare "signify in addition to the main meaning," a term in logic, from L. com- "together" + notare "to mark" (see note). A word denotes its primary meaning, its barest adequate definition -- father denotes "one that has begotten." A word connotes the attributes commonly associated with it -- father connotes "male sex, prior existence, greater experience, affection, guidance."