late 14c., from Anglo-Norm. brocour "small trader," from Anglo-Fr. abrokur "retailer of wine, tapster," perhaps Port. alborcar "barter," but more likely O.Fr. brocheor, from brochier "to broach, tap, pierce (a keg)," from broche "pointed tool" (see broach (n.)), giving original sense of "wine dealer," hence "retailer, middleman, agent." In M.E., used contemptuously of peddlers and pimps.