c.1300, "to direct one's mind or energies," from O.Fr. atendre (12c., Mod.Fr. attendre) "to expect, wait for, pay attention," from L. attendere "give heed to," lit. "to stretch toward," from ad- "to" + tendere "stretch" (see tenet). The notion is of "stretching" one's mind toward something. Sense of "take care of, wait upon" is from early 15c.