On one occasion a cobbler noticed a fault in the painting of a shoe, and remarking upon it to a person standing by, passed on. As soon as the man was out of sight Apelles came from his hiding-place, examined the painting, found that the cobbler's criticism was just, and at once corrected the error. ... The cobbler came by again and soon discovered that the fault he had pointed out had been remedied; and, emboldened by the success of his criticism, began to express his opinion pretty freely about the painting of the leg! This was too much for the patience of the artist, who rushed from his hiding place and told the cobbler to stick to his shoes. [William Edward Winks, "Lives of Illustrious Shoemakers," London, 1883][The quote is variously reported: Pliny ("Natural History" XXXV.x.36) has ne supra crepidam judicaret, while Valerius Maximus (VIII.xiii.3) gives supra plantam ascendere vetuit.]
Drink the brain tonic and intellectual soda fountain beverage Coca-Cola. [Atlanta "Evening Journal," June 30, 1887]
Coca-colanization, also Coca-colonization coined 1950 during an attempt to ban the beverage in France, led by the communist party and the wine-growers.
France's Communist press bristled with warnings against US "Coca-Colonization." Coke salesmen were described as agents of the OSS and the U.S. State Department. "Tremble," roared Vienna's Communist Der Abend, "Coca-Cola is on the march!" [Time Magazine, 1950]
Coca-colonialism attested by 1956.